Understand What Drives Your Client's Decisions & Project Success

This seminar, interview and tool template will help you to grow your design career, or business, from creative to strategic partner by helping you to build greater empathy and understanding for the needs of your client, the challenges they face in bringing the project to reality and what factors will deem it a success or failure.

Created specifically for designers working with, or inside, large businesses, you will learn:

- Why and how to build empathy for your client

- How and why to map a project's stakeholders

- Introducing the four horsemen of the corporate apocalypse

- Client empathy mapping

- How to navigate complex organisations

As a result of the frameworks and experience-based examples shared within the course, you will be able to build a greater understanding of the motivations and challenges of your clients and use this insight to help you make better decisions.

The course is presented by Fabio Oliveira, a business leader with global experience leading marketing and innovation teams in large organisations. He shares his experiences working across different sectors and leading a design teams of up to 25 designers, to bring real, practical insight to the seminar.

An interview with Design Lead, Cam Birrell, explores the challenges of working with large, complex organisations as a designer solving problems by proposing change.

Included in the course folder is:

- A 34-minute seminar

- An interview with Design Lead, Cam Birrell

- A tool template for mapping project stakeholders

- A tool template for build client empathy

- Contact details to reach both Fabio and Cam with further questions

We hope you enjoy the course and that it helps you add even more value in your next project.