Measuring Design | Use Metrics To Align Your Work With What Matters

This seminar, interview and tool template will help you to grow your design career, or business, from creative to strategic partner by helping you to create and leverage metrics to align (or ensure you've aligned) your work with key organisational goals. 

Created specifically for designers working with, or inside, large businesses, you will learn:

- Why measure?

- Identify what matters

- Align your metrics

- Measure properly

- Iterate to improve

As a result of the frameworks and experience-based examples shared within the course, you will be able to build greater alignment between your work and business goals, and build a metrics-based narrative around the value you create.

The course is presented by Fabio Oliveira, a business leader with global experience leading marketing and innovation teams in large organisations. He shares his experiences working across different sectors and leading a design teams of up to 25 designers, to bring real, practical insight to the seminar.

A conversation with Design Lead, Cam Birrell, explores the role of design and designers with large organisations.

Included in the course folder is:

- A 34-minute seminar

- An interview with Design Lead, Cam Birrell

- A tool template for designing quick tests to generate real metrics

- Contact details to reach both Fabio and Cam with further questions

We hope you enjoy the course and that it helps you add even more value in your next project.