Understand The Business Needs Driving Your Design Project

This seminar, interview and tool template will help you to grow your design career, or business, from creative to strategic partner by helping you understand the business context of your design project. 

Created specifically for designers working with, or inside, large businesses, you will learn:

- Why context is so important

- The role of corporate strategy

- The importance of understanding KPIs

- How to better understand your direct client

The course is presented by Fabio Oliveira, a business leader with global experience leading marketing and innovation teams in large organisations. He shares his experiences working across different sectors and leading a design teams of up to 25 designers, to bring real, practical insight to the seminar.

An interview with Design Lead, Cam Birrell, explores the importance of understanding and aligning with corporate strategy when making project decisions, drawing on his experiences in both agency and large organisations. 

Included in the course folder is:

- A 30-minute seminar

- An interview with Design Lead, Cam Birrell

- A tool template for mapping project context

- Contact details to reach both Fabio and Cam with further questions

After engaging with the course content you will have both understanding and practical tools to start conversing and making decisions at a much greater strategic level, which you can  apply immediately in your work.

We hope you enjoy the course and that it helps you add even more value in your next project.