The Designer's Guide to Busines Jargon

Designers must be able to communicate with their clients in business language. 

This book assembles the most common and useful terms you will here, when working with big business clients. 

The book is grouped with terms and descriptions, running from A-Z.

Definitions are in simple english, with illustrations to assist comprehension.

The Design_Shift purpose is to accelerate and the influence and value of design. Immersing yourself in these courses will help you grow as a design leader and strategic partner for your clients and employers.

We hope this book helps you build confidence and ability in communicating effectively with your business clients.